Citizen Archaeology: 'Another Atlantis Found'

Citizen archaeologist gonna make discoveries: Laura Geggel, 'Atlantis Found (Again)! And Exasperated Scientists (Again) Raise Their Eyebrows', Live science November 28, 2018

Merlin Burrows pinpointed, two years ago, what may be Atlantis in Spain, Bruce Blackburn, the CEO of Merlin Burrows, told Live Science. The company, based in North Yorkshire, England, uses historical records and satellite data to find archaeological sites. [...] Merlin Burrows and Ingenio Films have made a 2-hour documentary called "Atlantica" about the finding, and Blackburn said he expects the companies to make more documentaries. "What we really want to do is we want to franchise the find," Blackburn said. "We want to make an awful lot of money out of it. And with that money, we want to support the archaeological community."

That sounds familiar, they have a film, too:

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[UPDATE: The film has gone now,  but it was very reminiscent of the one of the rival Genesis project Atlantis seekers, same kind of music, same film clips of derring-do, same emphasis on 'we have the technology' and the same claims that if only they can ghet the money together they'll be very happy to finance some archaeologist to work with them [prompting the question whether they imagine an archaeologist will sell his soul to get his hands on the profferred cash in return for supporting them?]. All very odd].