John alerted me to this, saying it was a "bad ad".
Actually I think its a good one - how was it filmed? (The signs presumably are computer-generated).
Saxon Crown, Gold Coin, **** sword, seeking "history" or Treasure?
We note he's out there in the early morning, but was there some consultation which suggested that beach-detecting was less archaeologically inflamatory than a field would be? (Or was it just so there'd be a picturesque background?).