The "Britain's Secret Treasures" Book

Mary-Ann Ochota, 'Britain's Secret Treasures', Headline Book Publishing (September 26, 2013) ISBN-13: 978-0755365739

"For hundreds of thousands of years our ancestors have walked these isles burying, dropping and throwing away their belongings, and now these treaures (sic) lie waiting for us, keeping their secrets until we uncover them once more. Every year, hundreds of vaulable (sic) artefacts are discovered by ordinary members of the British public. Here in Britain's Secret Treasures, which accompanies the ITV series, the British Museum chooses eighty of the most fascinating finds ever reported and Mary-Ann Ochota shares with us the moving histories that bring each piece to life. There is also a detailed chapter showing you how you can get involved in archaeology too. From hoards of Roman gold and Bronze Age drinking vessels to tiny Viking spindle whorls and weapons from dozens of wars, all manner of treausres (sic) are described here. Some help prove that our ancestors were alive over half a million years ago, some saw their modern-day finders receive a generous reward, all provide an insight into the wodnerful (sic), dynamic, colourful history of our nation". [Amazon's proofreading by Baz Thugwit]

Wow. It'll be interesting to see which 20 objects they rejected and why. I don't know about you, but most of my ancestors were dead over half a million years ago. Do we need a handaxe to prove that earlier "they had been alive"?  The BM blurb has better proofreading: 

Britain's Secret Treasures is an official British Museum companion to the ITV series, celebrating extraordinary artefacts found by ordinary members of the public and the secret histories they've revealed.[...] these are compelling, accessible and moving histories that bring each piece to life. Exciting and accessible, and including a chapter from the British Museum on how you can get involved in archaeology too, [...] The text is accompanied by colour illustrations throughout making this hardback title an ideal coffee table reference guide.

What's this nonsense about making up stories (narrativisation) to "bring each piece (sic) to life"? Surely archaeology is about using the evidence ("pieces") to tell the story, not the story being imposed on the evidence? That is anti-archaeology. The bit on "Getting involved in archaeology" wouldn't contain the words "Portable Antiquities Scheme", "metal detector" and "finder" would it?

"This item has not been released yet and is not eligible to be reviewed", but when it is, I hope an archaeological journal or two does. It's quite important these days what message we send out to the public about what archaeology is all about and I am curious whether this "Britain's Got Treasure"  book will be an improvement on the TV programme in that respect, though its not looking too optimistic. What's a "coffee table reference guide"?