A poster for MGM’s 1961 “The Lost Continent” |
This, I think, is an issue that archaeology needs to address. I come across this time and time again when addressing the facile and one-sided mantras used by the supporters of artefact hunting to justify archaeological collaboration with the collection-driven destruction of the archaeological record. It is the same with other types of pseudoarchaeology. But many of our colleagues have an aversion to public debate on issues connected with the discipline with non-scholars because of "Brandolini's law".
As Wikipedia helpfully summarises it:
"Brandolini's law, also known as the bullshit asymmetry principle, is an internet adage coined in 2013 that emphasizes the effort of debunking misinformation, in comparison to the relative ease of creating it in the first place. It states that "The amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it."[1][2] The adage was publicly formulated the first time in January 2013[3] by Alberto Brandolini, an Italian programmer. [...] Environmental researcher Dr. Phil Williamson of University of East Anglia implored other scientists in 2016 to get online and refute falsehoods to their work whenever possible, despite the difficulty per Brandolini's law. He wrote, "the scientific process doesn't stop when results are published in a peer-reviewed journal. Wider communication is also involved, and that includes ensuring not only that information (including uncertainties) is understood, but also that misinformation and errors are corrected where necessary."[1]* There is also a disturbing situation that in the circles I move in you can even meet people in their thirties who have never actually seen domestic animals (like cows) from up close. For them, domestic animals, their characteristics and needs, are already an abstract concept.
[Cited literature]
(1) Williamson, Phil (6 December 2016). "Take the time and effort to correct misinformation". Nature. 540 (7632): 171. doi:10.1038/540171a.
(2) Thatcher, Jim; Shears, Andrew; Eckert, Josef (April 2018). "Rethinking the Geoweb and Big Data: Mixed Methods and Brandolini's Law", chapter 12 in Thatcher, Shears and Eckert (eds), 'Thinking Big Data in Geography: New Regimes, New Research', University of Nebraska Press. pp. 232–236. ISBN 978-1-4962-0537-7.
(3) Brandolini, Alberto. "Bullshit Asymmetry Principle – Twitter". Twitter.com."