Somebody Somehow Switched Treasure Coin Image?

 A tale of two coins and some dodgy metal-detector-speak from the British establishment: 

 
I am really puzzled by what the British are up to. A while ago the BBC published a text about the first time the new Treasure criteria, a metal detector find from near Thetford, was applied (Katy Prickett "Viking king's coin find of 'national significance'", BBC News, Norfolk 2 September 2024). Leaving aside that the justification given sounds bonkers to me (and how will it be assessed in court - on what basis?), the rather muddy and ill-defined coin photo supplied with the attribution "Andrew Williams/Norfolk County Council" in the press release looks decidedly 'off' to me. Look at that spidery lettering. This is also the image shown in the PAS database entry Record ID: PAS-D68238 (created on Wednesday 3rd April 2024). 

Now there has been a Treasure Report launch event, and in the reporting of that, what seems to be a totally different coin is shown (|Feb 11th 2025) as being 'that' one. The lettering, beading, central field rim and flan edge look entirely different. I assume that the gold colour of that image is simply an artefact of the inexpert photography technique of its creator ("can't get the staff these days?", but the images are not comparable. A Museums Association article ( Geraldine Kendall Adams, "Norwich Castle Museum to acquire first find declared ‘treasure’ under new definition" Museums Association 13 February 2025 ) still has the photo of the 'spidery' coin, while a sugary AP article by Jill Lawless of February 11, 2025 ('With metal detectors and patience, amateur treasure hunters unearth pieces of British history' - yuk) has an AP Photo by Alastair Grant showing the cuddlier one. So when were the images switched and why? Why is the public being misled by the authorities over just what it is these "metal detectorists" are digging up?

They say a picture is worth a thousand words, these two raise more questions than they answer and an explanation seems in order. PAS? British archaeologists?