Monday, 16 February 2015

Toilet Reading: Treasure Hunting Magazine

There is an interesting and refreshingly irreverent review of ‘Britain’s Best Selling Metal Detecting Magazine’ online ('Toilet Reading: Treasure Hunting',  11th Feb 2015). 
Disappointingly, treasure hunters have apparently decided to refer to themselves as ‘detectorists’. I would have thought ‘detectives’ would have been far less cumbersome, but then again, these may be people who wish to avoid attracting any attention from the police. What did you get for your £3.85? The big giveaway that Treasure Hunters is for those literally seeking paydirt is that the magazine is full of adverts. At least a quarter of the magazine’s pages are given over to glossy double page spreads, extolling the virtues of one particular type of plastic hoover over another. And nobody is more likely to make an unwise investment in an expensive prop than someone who is completely convinced they’re a few hours of light wafting away from life-changing financial salvation. It’s like fat people and tracksuits. The second giveaway is on the contents page (page 7, following six pages of ads), where the bottom third is given over to a fairly brazen offer: ‘Celtic hoards, large or small, we love them all. And we pay cash.’ [...] Features: The magazine’s writers make a decent fist of trying to make digging holes exciting. Nevertheless, there is a feeling through Treasure Hunters that quite a lot of effort is being put in to stretch it all to an acceptable length. [...] On the demand side of the market, artefact buyers tend to go in to for the capital letters, block colours and anonymous email addresses combination that may imply a less than cordial relationship with HMRC.

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