Boosting the Figures, Making it Look as if You've Sumfink to Say

Over in tekkie-land one blog owner gives a neophyte blogger some clickbaiting advice:

Dick on October 7, 2018 at 8:13 pm said:Remember to use the “more” thing….it will make subscribers GO to your site. If you don’t they just read it in the email and move on. I would also add a link to Barford blog where he states what you mention. I know you don’t like to do that but it will explain better what you’re talking about. JMO.

The reference he needs is  'Nigel Swift: "I beg to differ with PAS", PACHI Sunday, 7 October 2018 and the phrase he'd do well to consider more deeply is "the PAS on his watch is sinking" - it is not without significance for the future of the hobbies engaged in collection-driven exploitation of the archaeological record.